Last Monday November 28th 2011, my batch year 2009 (with some of year 2008 and year 2010) came to PT. Coca Cola Amatil Indonesia as an off-class activity for Production and Operation Management (POM) subject.
They welcomed us warmly and a man (I forgot his name) acted as our host to greet and explain about PT. Coca Cola Amatil Indonesia (CCAI) as known as Coca Cola Bottling Indonesia. I didn’t put attention to much to what he said but I really did to three parts video that they played to entertain us while explaining about Coca Cola history and company itself.
1886, Coca Cola was made by a pharmacist named John Styth Pemberton in Atlanta, Georgia, United State. Its ingredient was only caramel syrup when it was invented then Dr. Pemberton sold his invention as a medicine in his pharmacy and to give better sensation he mixed the caramel syrup with CO2 (Soda) and water. To see market reaction for his product he gave it free to customer who wanted to try. Brand Coca Cola was recommended by Frank M. Robinson, Dr. Pemberton best friend. Then in 1892, Dr. John Pemberton sold the Coca Cola copyright to Asa G. Chandler.
In Indonesia, production of Coca Cola products started in 1932 in Jakarta. January 1st, 2000, ten of original businesses merge to form what is now known as Coca Cola Bottling Indonesia. Today CCAI has approximately 10,000 employees with millions of cases are distribute to and sold through more than 400,000 customers’ retail outlets throughout Indonesia. There are 10 production plants located throughout Indonesia, but production policy and development is directed from the National Office, located in Cibitung, Bekasi.
The reputation of Coca Cola company in Indonesia which is previously only recognized as the main carbonated beverage company, now has changed become total beverage company in line with the production of fast non-carbonated beverage.
“Quality is Simply More Than What We Fell, See, or Measure or Manage. Quality Shows Itself in Our Every Action; It Encompasses Everything We Do,” that’s what Coca-Cola believe to give and be the best in the industry. The Coca-Cola Quality system is the foundation of their quality initiative to meet and exceed the quality standards (international standards and local regulatory requirements and undergo regular audits). Over the years, the Coca-Cola plants in Indonesia have been awarded prizes from the Coca-Cola Company for attaining standards above those of similar plants located in other parts of the world.
How Coca-cola is Made:
1. The first step in creating “Coca-Cola” is to make a syrup of sugar and water. The water is carefully purified because for “Coca-Cola” the absolute top quality ingredients are required.
2. To be certain that water used for bottling and canning is clean and pure, local drinking water is filtered and purified. Quality control technicians test the water frequently as it is used to make the finished product.
3.
The checking and testing continues. Sophisticated equipment helps technicians check everything from the condition of each package to details of the carbonation level, taste and syrup content. Here the syrup mix is checked.
4.
Coca-Cola” concentrate is added to the syrup. This flavor base for “Coca-Cola Company manufacturing plants and still remains one of the world’s great trade secrets. Technicians carefully sample, check and record the blend of each batch of syrup. After blending, it is ready to have the ‘bubbles’ or carbonation, added. Strict quality control is the reason “Coca-Cola” is famous for a perfect level of ‘bubbliness’.
5.An army of glass and PET bottles, as well as cans, is now ready to be filled with the finished product. The bottles go through a throughout test: first they’re washed, rinsed and inspected electronically and visually. Only then are they ready to be filled.
6.The conveyor lines up bottle after to be filled automatically. This way the amount in each is exact, and automatic sealing of each bottle guarantees complete hygiene
7. At last the bottles are labeled, date coded, and packed into cartons. The sales center is then ready to dispatch “Coca-Cola” to the more than 420,000 outlets in Indonesia which stock “Coca-Cola” product.
Corporate Social Responsibility (CSR)
CCA implements 4 key pillars as the parameter to achieve a harmonious CSR & Sustainability programs:
1. Protecting and preserving the environment.
2. Providing vast choices to customers.
3. Maintaining positive culture and values.
4. Contributing to the social and economic development.
As you can see in the picture, it’s a notification sticker in TransJakarta busway, and the cooperation is one of many CSR forms from CCA Indonesia.
Also CCAI is actively provides clean water supply to address severe drought and health issues in North East Bali.
There are many other forms of CSR that are performed by the CCAI for the environment.
download Field Visit report (chapter 1 & 3):
written by: myself
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